Which research method is primarily concerned with numerical data and statistical analysis?

Which research method is primarily concerned with numerical data and statistical analysis?

• A. Qualitative research
• B. Primary research
• C. Quantitative research
• D. Market research

Answer: (C)

Quantitative research focuses on numerical data and statistical analysis. It measures variables in quantifiable terms and uses numbers to identify patterns, test hypotheses, and draw conclusions, often through structured methods like surveys with closed questions, experiments, or analyzing existing numerical data. This contrasts with qualitative research, which gathers non-numerical data such as opinions and experiences and analyzes them for meanings and themes. While primary research refers to data collected directly by the researcher and market research covers studying markets, the key point here is the data type and analysis approach: numerical data and statistics point to quantitative research.

Quantitative research focuses on numerical data and statistical analysis. It measures variables in quantifiable terms and uses numbers to identify patterns, test hypotheses, and draw conclusions, often through structured methods like surveys with closed questions, experiments, or analyzing existing numerical data. This contrasts with qualitative research, which gathers non-numerical data such as opinions and experiences and analyzes them for meanings and themes. While primary research refers to data collected directly by the researcher and market research covers studying markets, the key point here is the data type and analysis approach: numerical data and statistics point to quantitative research.