Which term is an intermediary that brings together buyers and sellers?

Which term is an intermediary that brings together buyers and sellers?

• A. Skimming
• B. Direct selling
• C. Agent or broker
• D. Intermediaries

Answer: (C)

An agent or broker is the person or firm that acts as a middleman, connecting buyers with sellers. They don’t usually own the goods but facilitate the transaction by marketing, negotiating terms, and handling paperwork, often earning a commission. This reduces search and information costs for both sides and makes it easier to bring together supply and demand, which is exactly what an intermediary does. Direct selling bypasses middlemen, while skimming is a pricing strategy, and “intermediaries” is the general idea of middlemen rather than a specific role.

An agent or broker is the person or firm that acts as a middleman, connecting buyers with sellers. They don’t usually own the goods but facilitate the transaction by marketing, negotiating terms, and handling paperwork, often earning a commission. This reduces search and information costs for both sides and makes it easier to bring together supply and demand, which is exactly what an intermediary does. Direct selling bypasses middlemen, while skimming is a pricing strategy, and “intermediaries” is the general idea of middlemen rather than a specific role.